Your Marketing Plan

One of the first steps we will make in turning your property into a money-maker for you, is to evaluate its market position.

In developing a marketing plan for your property, our staff will prepare the following:

A detailed analysis of the rental market in the general vicinity of your property, including a survey of rental rates for comparable units.

Advertising and promotional options available in the community.

Past advertising efforts and the resultant leasing performance.

Incentive programs to encourage tenant retention.

On-Site Action Plan

After careful evaluation of this research, our management staff will meet with on-site management, leasing staff and maintenance personnel to create a definitive action plan:

Set goals for monthly rental income, reviewing current rates and any possible rent increases. (See Rent Review sheet)

Move-in procedures will be checked and improved to ease the operation of the move-in by the tenant. Suggest ways to improve the physical appearance of the property grounds and individual units. Set market rents and security deposits. Purpose advertising expenditures for maximized results from budget dollars including move-in specials that bring in tenants at a minimum expense to the property.

Our management professionals will sit with your on-site managers and leasing staff each week to review the propertys marketing results. We continually monitor this action plan in conjunction with the established budget to see that we're on target.